Hungry Man

The ideal man is strong, confident and sexy. This is exactly how the women in skin care ads are presented, so why not use that same tone and imagery for a product targeted at men?

Sam Bauer and I created this spec campaign in grad school, and I still think it’s funny.

The ideal man is strong, confident and sexy. This is exactly how the women in skin care ads are presented, so why not use that same tone and imagery for a product targeted at men? Made with Sam Bauer.

The ideal man is strong, confident and sexy. This is exactly how the women in skin care ads are presented, so why not use that same tone and imagery for a product targeted at men? Made with Sam Bauer.

Copywriter: Sam Bauer