Listerine

Listerine

Listerine redesigned their labels to display the new system of intensity levels for each of their flavors in both Classic and Alcohol Free variations. They also greatly expanded their Alcohol Free offerings.

The redesign started as a concept, and I helped to make it real. I adapted the idea to their 9 bottle sizes and facilitated the rollout of the design to each of the 4 flavors: Cool Mint, Freshburst, Total Care, & Original.

Creative Director: Kelsey Welsch