CB x Anthro Core •
CB x Anthro Core •
Capri Blue is known for fashion-inspired candles and home fragrance products, which are sold in thousands of retail locations globally.
One of the most famous ones is Anthropologie, a unique lifestyle brand, whose customers are creative and take a thoughtful approach to interior décor and the harmony of home.
The Prompt
The core CB line of home fragrance products has been a staple of the Anthro brand for years — that great smell when you walk in is Volcano — and when it needed updating, I was lucky enough to help the talented Curio team with the redesign.
The ask was for the packaging to move in a more elegant, more adaptable direction. While the previous work was fun and felt organic, it wasn’t cohesive and had begun to look dated. They wanted something fresh that could be the start of a bigger system. This way, new fragrances and seasonal colorways can be added on later.
BEFORE
AFTER
The Process
I worked with the very talented and thoughtful Kelly Sunde, Creative Director of Product Development, to conceptualize and design many iterations of our idea to simplify the stripes from the old packaging into a malleable system that would carry the brand collaboration through the next few years.
Here are some more of the directions we tried before we landed on our solution.
Ultimately we landed here!
